In the Autumn of 2010, Playmaker and our Co-Production partner - Motive Television, were approached by TV3 and Diageo to add a television strand to the radio shows and events they were doing with our long time collaborator Matt Cooper around major Rugby events.

Working with Matt, we devised a sports chat format unlike any seen before or since. Area 22 had some of the biggest names in the sport commenting on all aspects of it in intimate pub based chats. To the viewer, it was like eavesdropping at the local.

 

The half hour shows also included team news, interviews and the very popular drop goal challenge. Area 22 changed the face of client funded television and paved the way for a full 360 approach to series 2.